Mason Carter on Barbecue, Business & Being Bold

In this episode of The IMPACT Show, Jeremy and Maddie sit down with Mason Carter—husband, dad of three, co-owner of Crowe’s Barbecue, volunteer firefighter, and chair-elect of the Morgan County Chamber of Commerce—to talk about what it really looks like to lead with purpose. From 16-hour smoke cycles and selling out on purpose, to mentoring first-time employees and asking them, “What can I do better for you?”, Mason shares how great barbecue is really just the byproduct of great leadership and a healthy culture.

Mason opens up about the community that carried Crowe’s through COVID, why small businesses are the true lifeblood of a town, and the unforgettable story of a young employee who went from being homeless to cooking for the governor in just 30 months. He breaks down hiring for heart, “batting a thousand” in customer experience, and why he makes sure his team sees him cleaning bathrooms and washing dishes.

If you need a reminder to be bold—start the business, shake the hands, join the chamber, “do all the things,” and invest your time where it truly matters—this conversation will light a fire under you… and probably leave you craving barbecue. 🍖🔥